Il Massimo

August 16, 2014

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Il Massimo

Pilot fastfood pizzeria for a franchising system

Project: Paolo De Lucchi with Andrea Garuti

Padova – Year 2005

A red band is the element that characterizes the area dedicated to the customers. This band comes from the floor ,continuously moved between ascents and descents, creates different plans for the consumption of food and totem identity of the brand. The essentiality of design is enhanced by a fully mirrored wall that multiplies the trend of the “red line”. The environment is enriched by the presence of the rigidly white sessions (custom-designed) and chrome lamps (design Fabbian).